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		<title>Strategy 2012</title>
		<link>http://donfenton.com/2012/01/196/</link>
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		<pubDate>Tue, 03 Jan 2012 16:21:03 +0000</pubDate>
		<dc:creator>Don</dc:creator>
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		<description><![CDATA[Strategy 2012 …………………………………………………………………………………………………………………………………………………………  How ‘caring about the world’ is changing the way corporations market to consumers  ………………………………………………………………………………………………………………………………………………………….  By Don Fenton, January 3, 2012  The world’s most valued brands are Apple, Google, IBM, McDonald’s, Microsoft, Coca Cola, AT&#38;T,Marlboro,ChinaMobileand GE, according to &#8230; <a href="http://donfenton.com/2012/01/196/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Integrated Marketing Communications</title>
		<link>http://donfenton.com/2011/11/integrated-marketing-communications/</link>
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		<pubDate>Wed, 23 Nov 2011 15:29:13 +0000</pubDate>
		<dc:creator>Don</dc:creator>
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		<description><![CDATA[Effective integrated marketing communications (IMC) involves consistent branding using all the promotional tools available to you. We do this by combining traditional marketing vehicles – advertising, sales promotion, direct marketing, public relations and personal selling – with new marketing vehicles &#8230; <a href="http://donfenton.com/2011/11/integrated-marketing-communications/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Fenton&#8217;s World</title>
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		<pubDate>Tue, 08 Nov 2011 12:51:52 +0000</pubDate>
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		<description><![CDATA[Don Fenton has the best media contacts in the world. If he can’t find the right journalist, editor, columnist or producer to write or talk about you or your company – no one can. His data base of media contacts &#8230; <a href="http://donfenton.com/2011/11/hello-world/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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